Aldi shoppers fume after discovering what 'e' symbol on products really means

One shopper decided to investigate what the 'e' means
-Credit:(Image: Unknown)

Aldi shoppers have been left baffled and frustrated after discovering the true meaning of the 'e' symbol on their food products, sparking concerns they've been overpaying for less.

The small 'e' symbol is found on the packaging of certain items and one woman was shocked to discover it suggests she might be paying more for less. The disgruntled customer took to Facebook to voice her dissatisfaction, revealing that her 230g packet of crisps from Aldi only contained 139g of crisps.

In a state of frustration, she questioned: "How is this okay at all? [We] try to save money by buying from Aldi, but we don't even get the amount on the packet!"

Upon further investigation, she discovered that: "More than two-thirds of the packet was air - hence why I decided to check it... I put the whole bag with chips in it on the scales first and it was 157g," she revealed.

Her disappointment grew when she found out that the crisps weighed significantly less than advertised, sparking outrage among other Facebook users. It was later explained by someone that the elusive 'e' symbol indicates that the stated volume or weight is simply an "average value", reports Chronicle Live.

The Department of Industry, Science and Resources has laid out explicit guidelines under the Average Quantity System (AQS), which are reiterated on their official site: "The AQS is an internationally agreed method of determining the size or quantity of pre-packed articles with a 'constant nominal content'."

Their explanation goes on to say: "This means it provides confirmation of the measurement or quantity of goods in the package, being sold by measure (weight, volume, length, area or number)", as reported by the Express. The authority further clarifies that "no pre-packaged article can have a shortfall greater than five percent of the stated quantity."

Yet, disgruntled customers have been airing their frustrations on social media platforms. A Facebook user remarked: "That isn't an estimation, though. Even mince has the 'e' and usually it's minimal difference - but nearly 100g is massive! " Another unhappy shopper commented: "Not getting what you pay for is a joke and being so far off the 'e' weight is just ridiculous."

EU regulations require that packaged goods sold within any EU country must prominently display the nominal quantity (weight or volume) of the contents on the packaging, according to the official European Union website. They also specify that the 'e' mark "placed next to the nominal quantity, shows that you have complied with the relevant European laws". The Express, a sister title of The Examiner, has reached out to Aldi for a comment on the matter.