Alton Towers Crash: Law Firm 'Sorry' For Using Accident To Promote Business

A UK law firm has been forced to apologise after sending out a promotional tweet to people who suffered injuries on the Alton Towers rollercoaster crash.

Broad Yorkshire Law sent out the distasteful tweet as the incident that saw four people seriously injured unfolded.

The firm jumped on trending topics about the crash as they tweeted: “Been injured in a roller coaster crash?! We're experts in Personal Injury!! #Smiler #AltonTowers”

Many tweeters expressed their disgust with the post, with some branding them “vultures”.

The company deleted their tweet after 30 minutes and issued an apology, writing: “Please accept our sincere apologies for any offence caused, none was intended and our best wishes go out to those who were stranded.”

However, it was too little too late for most tweeters.

Hayden Parker tweeted: “More like vultures, you sick people.”

Liza Gardner added: “Absolutely disgusting touting for business when the condition of the injured is unknown. Shocking! Should be ashamed.”

Others labelled the company “disgraceful” and “disgusting” while some called for the company to close their account.

                                       [Carriages Crash On Alton Towers Smiler Ride]

Four people suffered serious leg injuries as a result of the crash between two carriages, that happened on the 50mph Smiler ride at the Staffordshire theme park.

Another 12 people on the ride were taken to hospital after being trapped on the ride for nearly five hours while they awaited rescue.