Products featured in this Yahoo article are selected by our shopping writers. We will earn a commission from purchases made via links in this article. Pricing and availability are subject to change.

Lowest price ever! This 43-Inch Fire TV 4-Series is just $210 at Amazon, today only

Updated ·2-min read

Need a deal on a new mid-sized TV to watch your favorite shows? Something you can curl up with in your den or boudoir when you just want to get away from it all? Look no further: The Amazon 43-inch Fire TV 4-Series is on sale for $210. That's a hefty $180 off and an unbeatable deal for a set that'll likely last you a decade or more. The 4-Series is notable for a number of reasons, not the least of which is Amazon's baked-in Fire TV interface. This affords access to not only every major streaming service but also a nifty selection of games and apps.

All models in the 4-Series support Alexa operation, meaning you can say things like, "Alexa, turn on the TV," or "Alexa, watch Poker Face on Peacock," and immediately get results. I honestly didn't think that was a big deal until I started testing one of these TVs, but trust me: Hands-free commands are pretty convenient.

Features like that, along with the aforementioned app support, help give Fire TV the edge over Roku. And I say that as someone who tends to prefer the latter's interface. Right now, Fire is winning the smart-TV war.

Because, while it's nice to know you have that multiplex-worthy behemoth in your iving room, sometimes you want to hole up in your own personal screening room. (Photo: Amazon)

Ease of use versus performance

The 4-Series Fire TV is simple to use and gives easy access to all of your favorite services, especially with the four on-remote buttons that let you jump straight to Prime Video, Netflix, Disney+, or Netflix. It also supports Dolby Vision.

This model is inexpensive, and larger sizes are on sale — but there are some features that aren't available with smaller TVs. That said, it does have three different HDMI ports, as well as a dedicated HDMI port for surround sound systems that will give you a more immersive experience.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

Looking for more great Amazon tech deals? Check these out:

Headphones and Earbuds

  • Bose QuietComfort 45 Wireless Noise Cancelling Headphones

    $279 $329
    Save $50
  • Beats Solo3 Wireless On-Ear Headphones

    $129 $200
    Save $71


  • Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV

    $250 $430
    Save $180
  • Insignia 24-inch Class F20 Series Smart HD 720p Fire TV

    $70 $120
    Save $50
  • Sony 65-inch 4K X90K Series Bravia XR Full Array Smart Google TV

    $998 $1,500
    Save $502
  • Amazon Fire TV 50-inch 4-Series 4K UHD Smart TV

    $310 $450
    Save $140

Tablets and Tech

  • KMC Smart Plug Mini 4-Pack

    $16 $20
    Save $4 with coupon
  • Apple iPad (9th Generation): with A13 Bionic chip, 10.2-inch Retina Display, 256GB, Wi-Fi, 12MP front/8MP Back Camera, Touch ID, All-Day Battery Life – Silver

    $399 $479
    Save $80
Originally published