The Geordie duo are hosting the 19th series of their ITV entertainment show and the doorbell game features the camera view from audience member's doorbells, with neighbours who recognise their street given 45 seconds to arrive at the door with a household item named by Ant and Dec, in a bid to win a cash prize.
There was chaos in the studio as contestants struggled to remember the catchphrase "Ding Dong! That’s my Doorbell!” and a crowd of three different neighbours turned up on one doorstep all brandishing saucepans as they competed for £500.
But viewers revealed Ring My Bell caused even more chaos in their homes as their dogs were driven "crazy" by the sounds of constant doorbell noises coming from the TV.
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Before the game began And and Dec warned: "We just want to apologise," as they acknowledged previous complaints from pet owners.
Viewers on Twitter appeared to see the funny side, with one sharing: "This ring my bell game is sending my dog nuts."
Another tweeted: "@itvtakeaway My dog is going slightly crazy at Ring my Bell"
And another said: "The Ring My Doorbell game has set my dog Archie off. What have you done Ant and Dec? @itvtakeaway"
— Deb (@Piglet208) March 4, 2023
One viewer even revealed their dog had been sound asleep before Ring My Bell began on the television.
They posted: "When your dogs soundo and @antanddec ring my doorbell feature comes on @itvtakeaway … she is up and going mad thinking it’s our doorbell #barkingmad #SaturdayNightTakeaway #antanddec #ringmydoorbell."
— Bethan Vaghela (@BethanVaghela) March 4, 2023
The previous episode of Saturday Night Takeaway was hit with complaints over a segment that saw a prank being played on a dad-to-be.
The prank saw the hosts secretly playing a long-running trick on a man named Liam in the months leading up to his son Finley's birth.
The joke, which the stars pulled off along with Liam's partner Amy, included scenes that showed the first time dad at a baby scan being fooled into thinking his baby was waving at him and dancing on screen.
However, while many viewers were tickled, Ofcom has now confirmed that 111 people complained about the episode.
And the broadcasting watchdog confirmed to Yahoo that the complaints related to the prank.