Ant and Dec claim Limitless Win could bankrupt ITV if players get too lucky

·2-min read
Photo credit: ITV
Photo credit: ITV

Limitless Win, ITV's eagerly-anticipated new gameshow, has the potential to bankrupt the UK broadcaster if the contestants get too lucky, hosts Ant McPartlin and Dec Donnelly have claimed.

Created by Hello Dolly, the five-parter sees hopefuls answer increasingly challenging questions, and ascend a money ladder that never ends with each right answer. Push their luck too far and they'll lose it all but with a jackpot this big, how many of them will take the risk?

Ahead of the series making its long-awaited debut later this month, the I'm a Celebrity duo revealed that, prior to filming, they would keep themselves awake worrying about how likely it is that someone taking part would pocket an obscene amount of dosh.

Photo credit: ITV
Photo credit: ITV

Related: Ant and Dec want this big change for I'm a Celebrity 2022

"There's always a fear of that. We've had a few sleepless nights," Dec admitted. "We played it and played it and played it in development but we'd never played for the real money so none of us were quite sure what was going to happen when we stood in the studio on day one, with the first couple.

"How would they behave? How would it go? Would they stay in the game forever and keep winning? When you turn the light off at night there's that little thing that goes off in
your head that goes, 'What if someone just keeps winning – what are you going to do?' I don't know what would happen.

Photo credit: ITV
Photo credit: ITV

"We'd have to cancel Tipping Point, The Chase. Take all their prize money, put it in a pot," he laughed, before Ant interjected: "Speak to Andi Peters, get some money off him..."

"Yeah, he's got loads of money," Dec joked.

Ant & Dec's Limitless Win is due to air on ITV in January 2022.

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