Apple TV+ Raising Prices 43%

Apple TV+ is raising its subscription rate 43%, from $6.99 a month to $9.99/month — exactly one year, mind you, after the streaming service enacted its very first price increase, of 40% (from its original ask of $4.99/month).

An annual Apple TV+ subscription will in turn fetch a cool $99, versus the previous $69.

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Subscription price increases for Apple Arcade (now $6.99/month, no change to annual plan), Apple News+ (now $12.99/month) and Apple One (now $19.95/individual, $25.95/family and $37.95/Premier) also take effect today in the U.S. and select international markets. Existing subscribers will see these price increases 30 days later, on their next renewal date.

In a statement announcing the rate hike, the streamer said, “We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services.

“Since launching four years ago, Apple TV+ has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment.”

An A-to-Z List of 300+ Scripted Series

View List

Current or officially renewed Apple TV+ originals include (alphabetically) Acapulco, The Big Door Prize, For All Mankind, Invasion, Lessons in Chemistry, Loot, The Morning Show, Mythic Quest, Pachinko, Severance, Shrinking, Silo, Slow Horses, Still Up, Surface and Trying, while Criminal Record, Masters of the Air and Monarch: Legacy of Monsters are among the streamer’s new, upcoming offerings.

Several other shows, including (but not limited to!) Ted Lasso, Foundation, Hijack and Schmigadoon!, have fates yet to be officially announced.

Will you stay the course and let Apple take a bigger bite out of your streaming budget?

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