Apple 'will kill off the iPhone X this summer' in the wake of poor sales

When the world tuned in to the launch of Apple’s glamorous, hi-tech iPhone X, jaws dropped at the price of the device – which retails at £999 in Britain.

But in the wake of poor sales, Apple is set to retire the device later this year, an analyst with a long track record of accurate Apple predictions has suggested.

KGI Securities analyst Ming-Chi Kuo says that a lack of interest in China is the main reason – with consumers put off by the ‘notch’ in the screen.

Kuo says that Apple will not keep the current iPhone X in its line-up next year for a reduced price, but will instead introduce two new models.

MOST POPULAR ON YAHOO UK TODAY

Tsunami alerts for U.S. and Canada downgraded after Alaska earthquake
German killer nurse serving life sentence charged with 97 new counts of murder
Police searching for missing schoolgirl, 11, find a body in a river in West Yorkshire
The flu can be spread just by breathing, new study finds
Venice authorities step in after four tourists charged £1,000 for meal

Kuo’s research note says, ‘iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch.

‘Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model.

‘Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1″ LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.’