Ayr United showing big ambition with latest off field investment says vice chairman

Ayr United's latest off field investment is proof they are serious about an ambitious future for the club.

That's according to vice chairman, Fraser MacIntyre, who says the recruitment of two top hospitality figures will be a vital further boost to revenue streams at Somerset Park.

Ayr are to appoint a Conference and Events Manager and Food and Beverage boss at a cost of around £70,000 per year. The move comes as United prepare to cut the ribbon on their North Stand development, which will open in time for the new 2024/25 season.

The significant cash injection to non-football roles marks a step change in the club's focus, says MacIntyre, as it prepares for a big season under first team boss Scott Brown.

MacIntyre told the Ayrshire Post: "We need to be serious about operating as a business - and a sustainable one at that. Our chairman has been kind enough to put his hand in his own pocket and provide the club with the Hub and now the North Stand. But none of that is any use if we then stand still. These are not vanity projects.

"The North Stand is an incredibly exciting development in the club's history and one we must deliver on in terms of its potential. It is here to generate revenue for many years to come - and in order to do that we must get things right on the inside as well as outside. Facilities like this must be befitting not only of the team we want to see on the pitch, but the fanbase we want to grow.

"So we need a team off the pitch which is commensurate with the standard required. In any business, if you are serious about going to the next level, you need that culture shift and this is an ambitious and exciting time for our club. Yes, this represents a significant personnel investment, but it's one from which we will see the benefit."

United's new hospitality offering will almost double in headcount from the previous suite, with the club also keen to expand into areas such as conferencing and events. The two new appointments will lead on that new era with Macintyre confirming "a number" of new faces will also be recruited for kitchen, waiting staff and bar roles.

MacIntyre, who heads up Ayr bar and event spaces such as Mulligans, Harleys and Notion, added: "Hospitality has been my expertise all of my life. It was the principal reason for me joining the Board and it's where I feel I can make a real difference to the club. There is a fabulous opportunity here this summer to take a top notch facility and turn it into something really meaningful for the club's future sustainability. So this is about getting the right people in place who can focus their time on a growing side of the business which we have now been able to open up."

For information on the vacancies and to apply, visit https://ayrunitedfc.co.uk/job-vacancies