B&M shoppers impressed by new £4 'Estee Lauder' range that's 'really good stuff'

B&M has just launched an exciting new range of beauty products that is being compared to luxury designer brand Estee Lauder. Known for its diverse offerings including household items, food, garden accessories, and beauty essentials, B&M's latest skincare includes the Face Facts line - featuring creams, serums, and masks.

Not only does the collection look 'just like' Estee Lauder, but shoppers are also hailing the quality as akin to the high-end brand. The affordable retailer took to Instagram to show off the range, with a video starring beauty enthusiast Nicola Brown unveiling each piece, reports Plymouth Live.

Accompanying the post, B&M expressed excitement: "Bargain Beauty on a Budget. We're always on the hunt for new beauty essentials to add to our collection, so we've HAD to snap up this Face Facts range! @Ada_arthur_and_mummy has the full collection and thinks they're skincare goals!"

Adding her praise, Nicola commented: "Absolutely loving the new Face Facts overnight renew range from @bm_storess. These are the most amazing dupe of the Estee Lauder advanced night repair collection."

The new budget-friendly Face Facts line-up includes a cleansing balm, a mask, a duo of serums and a night cream. Each are priced at only £3.99, offering savvy customers potential savings of hundreds compared to shopping with Estee Lauder.

The new cleansing balm is said to 'effortlessly cleanse and nourish' the skin. It is also packed with vitamin C and retinol to 'lift dirt and impurities and invigorate dull skin'.

The 'anti-ageing' mask is loaded with ingredients like betaine, glycerin, vegan collagen, oat peptides, amino acids, and hyaluronic acid, all aimed at reviving your complexion. The eye serum promises to protect the delicate eye area from the signs of ageing, delivering a 'youthful shot of hydration'.

The facial serum is designed for overnight use to calm and hydrate, ensuring you wake up with a 'beautifully well-rested look'. Rounding off the skincare collection is the night cream, which blends 'luminating blueberry and acai berry with hydrating aloe vera and anti-ageing centella asiatica'.

In the comment section, shoppers have been quick to express their excitement about trying out the products. Daisy enthused: "This stuff is so good highly recommended."

Ffion exclaimed: "Wow these look lush." Emma added: "I need to try." Rach declared: "Definitely trying it."

Jenni asked: "Has anyone tried this? " and Daisy replied: "Yep really good stuff."

In other news, B&M has delighted fans by announcing the return of the much-missed Milky Way Crispy Rolls. The store shared the update on social media, stating: "Breaking News. Milky Way Crispy Rolls are back and we KNOW you're all going to snap them up!"