Beauty Base to reopen London perfume shops

Joanna Bourke
Shops on the high street have faced a decline in footfall: PA Wire/PA Images

Perfume retailer Beauty Base is preparing to reopen its London shops this month, with one-way systems in place and screens at tills.

Like rivals, the company, which also sells make-up and skincare products, had to close its shops in March when the Covid-19 lockdown came in.

A spokesman for Beauty Base told the Evening Standard that the firm, which also sells online, will look to reopen its 10 shops on June 15, in line with the latest government guidance.

Most of its branches are in London, including in Westfield’s White City and Stratford centres.

There will be 2 metre social distancing signs throughout stores, and arrows directing customers to follow one-way routes.

Hand sanitisers will be available for shoppers to use, and staff will be given PPE in line with any government guidelines.

Private family-run Beauty Base gave the update after it filed accounts that showed turnover rose to £27.1 million in the year to August 2019, from £21.4 million a year earlier.

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