Beyoncé's new hair care line will have to compete in a market crowded with similar brands from other Black celebrities

Beyoncé's new hair care line will have to compete in a market crowded with similar brands from other Black celebrities
  • Beyoncé says her new hair care line, Cécred, will launch on February 20.

  • The line adds to Beyoncé's many business ventures, contributing to her $800 million net worth.

  • But Beyoncé's hair care line will have to compete with similar brands from other Black celebrities.

Beyoncé "likes her baby heir with baby hair and afros," she sings on her hit "Formation." Now Queen Bey has created a way for her hive to care for their own baby hairs and afros.

Beyoncé's new hair care line, Cécred (pronounced like "sacred"), is expected to drop on February 20.

She announced the new line on Instagram earlier this week. It wasn't a total surprise. Beyonce first hinted the hair care line may be coming back in May when she posted a carousel of images to Instagram, including one of her getting her hair braided as a child, which shook the internet because of how much she looked like her daughter Blue Ivy.

"How many of ya'll knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done," Beyoncé said in that original post.

The hair care line will be the latest business venture from Mrs. Carter, which combined has earned her an $800 million net worth.

While Beyonce's status as one of the world's most popular artists will likely translate to sales, she is not without competition. Numerous Black celebrities have launched popular hair care products in recent years. Here's a look at some of the biggest.

TPH by Taraji P. Henson

Taraji P. Henson
Taraji P. Henson is starring in "The Color Purple" musical.Culture Con / Getty Images

Taraji P. Henson, who has starred in "The Color Purple" remake and "Empire" on Fox, started her hair care brand TPH just four years ago. Using vegan-based products, her brand aimed to redefine how people care for their hair and scalp. TPH by Taraji was launched in 1,861 Target stores.

Pattern Beauty by Tracee Ellis Ross

Tracee Ellis Ross headshot
Tracee Ellis Ross.Tracee Ellis Ross via Ulta Bauty

Daughter of superstar Diana Ross, afro queen Tracee Ellis Ross launched Pattern Beauty in 2019. Ross said the goal of the line was to meet users' hair where it is and empower their curl pattern. Ross' brand is available at many stores, including Ulta Beauty, Sephora, Ulta Beauty at Target, Amazon, Thirteen Lune, and Boots. One percent of every purchase is donated to a nonprofit of a customer's choice.

Inala by La La Anthony

La La Anthony is seen arriving to the 2019 CFDA Fashion Awards.
La La Anthony in 2019.Getty/Gilbert Carrasquillo

Widely known for her hosting skills on VH1, La La Anthony also has her foot in the hair care market with her hair growth brand Inala. Anthony's products are available at JCPenny, Thirteen Lune, and Amazon.

Flawless by Gabrielle Union

Gabrielle Union
Gabrielle Union.Noam Galai/Getty Images

Actor Gabrielle Union launched her brand Flawless in 2017. Union experienced dramatic hair loss while dealing with perimenopause and IVF symptoms and then relaunched her brand in 2020 after personally experimenting with different ingredients, removing the harmful ones that were in the original product formula. Flawless is sold at Sally Beauty, Amazon, and Walmart.

Sienna Naturals By Issa Rae And Hannah Diop

issa rae
Issa Rae.Dia Dipasupil/Getty Images for BET

"Insecure" star Issa Rae developed her hair care line Sienna Naturals with her sister-in-law Hannah Diop in 2020. Diop initially launched the brand in 2012, and Issa Rae joined as cofounder years later. Their brand features vegan and all-natural products. Sienna Naturals is available at Nordstrom, Credo, HSN, Thirteen Lune, and Revolve.

Read the original article on Business Insider