The singer addressed fans directly in an Instagram video unboxing her new fragrance CÉ NOIR
Beyoncé is speaking to her fans directly about her new perfume.
On Tuesday, the Grammy winner, 42, posted a rare video on Instagram addressing her followers while she unboxed her new fragrance CÉ NOIR, which is available to pre-order for the U.S. and Canada ahead of shipment in November.
“I’m super excited. This is my CÉ NOIR unboxing and it’s finally here after years of work,” says the singer, who can be seen in full glam wearing a black tank and drawstring pants.
Sliding off the box cover to show off the product, she explains of the design, “I wanted something to be monolithic and I wanted something to have a little bit of intimacy.”
“So right here you can see inside the soul of the perfume,” she points to the bottle after removing its outer container.
Beyoncé then applies “my first spray” of the finished product onto her neck and her sweeping blonde curls, enthusiastically vocalizing “ooh” with each press of the nozzle.
“I actually spray this during the show a few times,” Beyoncé reveals, referring to her recently-wrapped Renaissance World Tour. “Gotta keep it fresh.”
“And that is CÉ NOIR,” she concluded the video holding up the perfume bottle and box.
As she placed the bottle back inside its designated indent in the box, she slightly giggled at her play on words, “Say no more.”
The video comes a day after the “Cuff It” performer announced the launch of her new scent in a promotional Instagram clip. “Beyoncé Parfums presents CÉ NOIR," the caption read, along with a message to pre-order the product to arrive "in time for the holidays.
According to Beyoncé’s website, the French-made perfume crafted and designed by Beyoncé herself contains notes of clementine and golden honey at the top, as well as rose absolute and jasmine sambac at the heart. At the base are hints of namibian myrrh and golden amber.
Beyoncé is no stranger to release her own beauty products, as she teased the launch of her new haircare line back in May.
Along with two photos Beyoncé shared on Instagram of herself as an adult doing her hair and as a child in her mother’s salon chair getting her hair braided, she wrote a note to explain the personal significance of the haircare brand.
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"How many of y'all knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done," Beyoncé shared of her former platinum-selling girl group.
"I was exposed to so many different kinds of entrepreneurial women in her salon," she added. "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls."
"I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy," continued Beyoncé. “I can't wait for you to experience what I've been creating.”
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