Shows like Big Brother, MasterChef, Pointless and Peaky Blinders could all head to ITV in buy-out of the production company that makes the shows.
According to a report in The Sunday Times, ITV is eyeing a £3 billion bid for Endemol Shine, which would bring a host of programmes to the commercial broadcaster.
It follows news that the current series of Big Brother would be the last, and that neither Channel 4, which first broadcast the show in 2000, or Sky had any plans to pick it up.
Channel 4 tweeted: “There are no intentions to air #BigBrother on Channel 4 again.”
It was followed by Sky, which added: “There are no plans for Sky One to show Big Brother.”
In a statement last week, Channel 5 said: “The forthcoming series of Big Brother will be the last – of either celebrity or civilian versions – on Channel 5.”
Endemol Shine has been behind dozens of hit shows, and is made up of Dutch company Endemol, which first launched Big Brother, and Shine TV, founded by Rupert Murdoch’s daughter Elisabeth Murdoch.
The business is being sold off by 21st Century Fox, which bought it in 2014.