Billion-Dollar ‘Barbie’: Living Doll Crosses Mega-Milestone

Sequin- and self-actualization sprinkled congratulations are in order for Greta Gerwig, Margot Robbie and all the dolls and guys as the phenomenon that is Barbie has now crossed $1B global in just its third weekend. We said yesterday it was on the cusp, and now here’s the pudding.

Through Sunday, the international box office estimate is an astounding $572.1M for $1.031B worldwide. Gerwig also has become the first woman to surpass the billion-dollar benchmark as a solo director. Double clap!

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Said Warner Bros’ Jeff Goldstein, President of Domestic Distribution, and Andrew Cripps, President of International Distribution, “As distribution chiefs, we’re not often rendered speechless by a film’s performance, but Barbillion has blown even our most optimistic predictions out of the water.  This is a watershed moment for Barbie, and no one but Greta Gerwig could have brought this cross-generational icon and her world to life in such a funny, emotional and entertaining story, one that is resonating with all four quadrants of moviegoers and literally turning the entire world pink.  Long lines and repeat viewings prove that movies are back in a big, big way, and we look forward to seeing just how far Barbie can go in the real world.”

Showing her strength, in the third session, Barbie generated $74M from  20,335 screens in 69 overseas markets, down just 41% from the last frame.

Exceptional holds were seen in numerous markets including Austria (-4%), Taiwan (-8%), Denmark (-9%), Belgium (-14%), Germany (-17%), Holland (-22%), France (-23%), Norway (-23%), Sweden (-23%), Finland (-24%), Hong Kong (-31%), Australia (-34%), Singapore (-35%), and the UK (-38%).

Barbie has also held the No.1 rank in 35 markets and Is now the 2^nd biggest studio film of 2023 both internationally and globally. Only The Super Mario Bros Movie has also crossed $1B this year.

The living doll further boasts the No. 1 slot for a U.S. movie this year in 19 markets including Italy, UK, Brazil and Australia. In huzzahs for Warner Bros, it’s the biggest WB title ever in 12 markets including Brazil, Australia and Poland.

On her path well past $1B, Barbie has already surpassed the lifetime grosses of Fast X, Guardians of the Galaxy Vol 3, Harry Potter and the Prisoner of Azkaban, Batman V Superman: Dawn of Justice, and a host more.

The Top 5 markets to date are the UK ($87.9M), Mexico ($48.9M), Brazil ($39.5M), Australia ($41.1M) and China ($31.7M).

The UAE and Japan are due to release later this week.

Noted Michael De Luca and Pam Abdy, Co-Chairs & CEOs of Warner Bros. Motion Picture Group, “A massive achievement like this is possible when you have an incredible filmmaking team, with cast and crew coming together to create a truly special moviegoing experience.  Along with our partners at Mattel, and with the support of the entire Warner Bros. Discovery family, we are thrilled that audiences the world over are embracing the Barbie movie in such a profound way.  With Barbie becoming the biggest film at the summer box office, Greta now joins an elite group of writer/directors whose singular vision has generated $1 billion at the global box office, a milestone that is testament to her brilliance and to her commitment to deliver a movie that Barbie fans of every age want to see on the big screen.”

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