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The bosses of Netflix hit show Bridgerton have poured cold water on fan hopes that breakout star Regé-Jean Page could return for a cameo in future seasons.
As the dashing bachelor Simon Bassett, Duke of Hastings, Page set pulses racing among fans of the show with his performance.
Read more: Page responds to Superman casting report
With that in mind, the disappointment was palpable when it was announced that he would not return for the planned second season, which will focus on a different member of the titular family.
Page said he was fully aware that his role was just for one season and added that he has "nothing but excitement" to see where the show goes next.
Watch: Shonda Rhimes surprised by Regé-Jean Page exit backlash
The show's producer Shonda Rhimes told The Hollywood Reporter this week that the self-contained nature of the first season was a big part of what got her interested in the project, and fans shouldn't expect to see Page again.
"I was just excited about the idea of being able to tell a complete romantic tale that has an end," she said.
"You’re not finding 14 other reasons why the couple can’t be together or frankly having Regé stand in the background of somebody else’s romance. That doesn’t make sense."
Read more: Social media reacts to Regé-Jean Page on SNL
Netflix exec Bela Bajaria added that Page "delivered on his story" and that the structure of the show was dictated by the books, which each focus on a different member of the Bridgerton clan.
The first season focused on 2000's The Duke and I — the first of Julia Quinn's novels — with the Duke of Hastings' relationship with Daphne Bridgerton (Phoebe Dynevor) at its heart.
Rhimes confessed she was surprised by the intensity of the reaction when it was revealed that Page would not return to the role.
The 51-year-old said: "I’m so surprised that everybody is [losing it over a character we’ve watched] for eight episodes leaving. But obviously Regé is an amazing actor and he did an amazing thing and people responded.
"I also was surprised because the nature of this series is simply, this year it’s this couple, this year it’s [that] couple."
Released over the Christmas period as an eight-episode binge, Bridgerton became one of Netflix's most popular shows, with the streamer claiming that 63 million accounts accessed at least one episode during its first month.
The show counts Kim Kardashian among its famous fans, and she was among those joining the public outcry when Page's departure was announced.
Perhaps unsurprisingly, Netflix is also pursuing an expansion of the franchise via a spin-off series serving as an origin story for Queen Charlotte, who was played in the first season by Golda Rosheuvel.
Watch: Bridgerton becomes Netflix's most-watched series