Yahoo News CAA Hires Digital Veterans Ryan Polun, Greg Siegel (Exclusive)
Greg Siegel and Ryan Polun have joined the digital media department at CAA as agents.
The entertainment and sports agency’s digital media arm supports traditional celebrities and next-generation storytellers in gaming, lifestyle and beauty and fashion across a range of social media and business platforms. Siegel and Polun will focus on partnerships, including in original content, between the agency’s roster of studios, media companies and creators.
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CAA’s digital media department has a talent roster that includes Ninja, Noah Beck, Amelia Dimoldenberg, Chris Olsen, Jacksepticeye, Josh Richards, Tabitha Brown and Meredith Duxbury.
Siegel joins CAA after serving as president and head of programming at Invisible Narratives, the digital studio founded by former Paramount Pictures and DreamWorks SKG exec Adam Goodman. He also completed executive stints at Endeavor, Legendary Entertainment and the Mark Gordon Company as he launched traditional entertainment companies into the digital space.
At CAA, Siegel will focus on business development, strategic partnerships and corporate advisory, based in Los Angeles.
Polun comes to CAA from global sports and entertainment agency SportFive, where he was head of digital entertainment and oversaw the digital creator representation business, including for Twitch streamer Esfand, host of EsfandTV.
Earlier, Polun served as the business development lead for RSE Ventures’ portfolio company, Ascendent Sports Group, where he helped design LaLiga North America, a joint venture between Relevent Sports and LaLiga.
Polun will be based in CAA’s New York office.
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