Say goodbye to your January diet, because Cadbury are going to be giving away chocolate bars in a new pop-up shop at the end of the month.
From January 25 to 28, you can make your way down to Greek Street in London's Soho district to get yourself a bar of Dairy Milk for literally zero pence.
Yes, of course there's a catch... although you won't be handing over money, the chocolately goodness will cost you a 'knick-knack'. Basically, an old button, a piece of plastic jewellery, a keyring or any old crap you would find in a man drawer.
The point of all this is to promote Cadbury's new ad campaign, which sees a girl try to buy a bar for her mother's birthday.
There will be 'over 10,000' Dairy Milk bars to give away during the four-day period, and unless that number goes really over 10,000, we have a feeling they will run out on day one. Because our office is in Soho...
If you're not in London on those days, don't worry! Cadbury have said they will open further pop-up stores in Sheffield and Birmingham.
And if you're not in Sheffield and/or Birmingham, don't worry! There will also be a 'digital activation' which will let people all over the UK swap their tat for (choco)lat(e).
And if you haven't got access to the internet... how are you reading this?
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