Cardiff advertising agency Rebel Lion expanding and creating 30 jobs on equity investment boost

Cardiff-based advertising agency Rebel Lion has secured a six-figure equity investment to support its growth plans.

With the financial backing of the Development Bank of Wales the company, which was set up in 2022, said it is on track to see revenues reaching £1m in what is only its second year of trading. It will also create 10 new jobs this year, with a further 20 planned in its next financial year. The start-up is a subsidiary of JFI – a group of creative and advertising agencies.

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Rebel Lion founder and chief Matt Jones said: “Rebel Lion’s rapid ascent to seven-figure revenues within two years is a clear indication of our team’s talent and drive. As one of the UK’s emerging agencies, we’re energised by significant wins with Norton Motorcycles and The Sogno Group. The Development Bank of Wales’ investment is a vote of confidence that will fuel our plans to expand our Cardiff agency. It will also spur the development of our new venture, Islandr.TV, opening the TV advertising gateway for challenger brands. Our trajectory is set upward and accelerating.”

Joanna Thomas, deputy fund manager for the Development Bank of Wales, said: “Our equity funding is a great enabler for young and ambitious businesses with big growth plans. Our flexible approach means that we can structure deals that maximise growth opportunities and help businesses like Rebel Lion to scale-up by capitalising on technology advancements, creating real value for the Welsh economy. We wish Matt and the team every success.”