Strictly Come Dancing host Claudia Winkleman was forced to apologise for Max George’s foul-mouthed celebration at the end of his routine on Saturday night - but ended up highlighting it to viewers who had not even noticed him swearing.
The Wanted singer George lowered the tone of the family show which airs on BBC One in the early evening when he bellowed a sweary phrase at dance partner Dianne Buswell after completing his American Smooth.
He shouted “f***ing get in” into Buswell’s face as he finished the routine with her in hold, but despite the show’s best intentions in issuing an apology, it turned out most people hadn’t even heard it.
Winkleman said: “I just want to apologise for some language earlier that involved Max.
“I don’t know the details, I don’t know if you heard. If you did, we are deeply sorry. Even if you didn’t hear, we are sorry on every level.”
Talking to host Claudia Winkleman after his performance, George admitted he had struggled with the dance all week, referring to it as the American Rough.
He appeared to have realised his swearing may have been picked up on camera, staying fairly quiet during the interview and barely reacting to an emotional video message from his girlfriend.
Luckily, many viewers could see the funny side.
Clara Amfo, HRVY and Bill Bailey both had a better time of things during the show, becoming the first contestants to score a 10 this series.
Their 10s all came from head judge Shirley Ballas, with stand-in judge Anton Du Beke awarding Amfo a 10 too, putting her in the lead with two sets of full marks.
Amfo danced the Charleston to Baby Face, Bailey delighted fans with his Couple’s Choice routine to Rapper’s Delight, while HRVY performed a Salsa to BTS hit Dynamite.
Strictly Come Dancing continues on Sunday at 7.25pm on BBC One.