Cookie company makes big investment in Wirral plant

A bakery giant has invested millions in its cookie factory as demand for its biscuits keeps growing.

Baker and Baker has spent some £2.9m on its "American Bakery-style cookie" lines at its UK headquarters in Bromborough, Wirral, to increase capacity.

Baker and Baker launched in 2021 as the successor to CSM Bakery Solutions, following the sale of the sister CSM Ingredients business. It employs more than 2,500 people across six European countries, selling across Europe and into the Middle East and North Africa.

The group has its own brands including Goldfrost and Molco, and also makes branded bakery products through exclusive licensing partnerships with Disney and Mondelez.

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It supplies doughnuts, muffins, brownies, cookies and cakes to customers in the retail, food service, wholesale and artisan bakery sectors.

Baker and Baker started work in January at its plant in Stadium Road, Bromborough, which employs 550 people.

Inside the bakery, new machinery installed includes a wirecutter, mixer and mixing bowls and weighing hoppers. Meanwhile two bulk silos have been installed to hold sugar and flour, while eight jobs were created to manage the extra capacity on the production line.

John Lindsay, CEO at Baker and Baker, said: "We have extensive capabilities in manufacturing cookies across a variety of flavours and formats, and we continue to see strong demand from customers in the UK and Europe for both our own-brand and licensed cookies."

"This investment was necessary to ensure we have the requisite capacity to service customers both now and in the future, whilst maintaining the quality of product that our consumers expect."

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