The country's richest young person is an entrepreneur from North Wales

Owen Hughes

16 May 2024 at 2:04 pm·1-min read

Alex Loven, founder and CEO of Net World Sports -Credit:Daily Post Wales

The richest young person in Wales is a Wrexham entrepreneur who has created more than 250 jobs in the city. Alex Lovén, 36, had a spark of a business idea when he bought a cricket bat aged 13 and he realised he could turn a profit by buying in bulk and selling to his friends and teachers at school.

After later deciding further education wasn't for him, he worked long hours at a builders’ merchants, saving up enough money to buy a full container of sports nets. He saved up £13,000 from his shifts to kick-off his sports equipment business in 2009.

Net World Sports now employs hundreds in a huge modern £25m HQ in North Wales and sells more than 100,000 football goals a year - alongside a vast array of other sporting products. It has made Alex the richest person under 40 in Wales on the Sunday Times Rich List.

His total wealth now stands at £200m according to the paper. He moved ahead of football legend Gareth Bale to claim the top spot in Wales and is the 15th richest person under 40 in the UK.

Bale has a net wealth of £70m while in third was Charlie Morgan from AU Vodka with £56m. The Wales Rich List can be found here.

North Wales Live has launched a WhatsApp community group where you can get the latest stories delivered straight to your phone

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