Coventry City announce 'match made in heaven' shirt sponsor ahead of kit launch

Coventry City have announced their new main shirt sponsor ahead of the release of the club’s new home kit.

Digital banking company Monzo have agreed an initial one-year partnership with the Sky Blues ahead of the 2024/25 season.

It’s no coincidence that former club vice chairman and life-long fan Gary Hoffman is chairman of the bank’s board. The 63-year-old is also chair of the committee that runs the CBS Arena. One of the UK’s fastest-growing companies and the seventh largest retail bank in the country, Monzo currently has nearly ten million customers.

The front of shirt sponsor replaces King of Shaves, which switches to the back of the shirt.

READ MORE: Peterborough United owner admits Coventry City 'surprise' as transfer stance revealed

READ MORE: Sky Sports pundit on ‘mystery’ of Adi Viveash and sudden exit

Doug King, owner and executive chairman at Coventry City, said: “Monzo is a fantastic partner for Coventry City and we hope that this will be the start of a successful and long-term relationship with them.

“As Coventry City FC looks to the future, engaging with a new set of customers and fans to rebuild our football club to be a powerful force amongst our community and within our country, Monzo likewise is a company that is dynamic, disruptive and forward thinking in their industry. “We are extremely excited about this partnership and how it will unfold. We thank Monzo for their support and commitment in this new adventure.”

AJ Coyne, vice president of marketing of Monzo, said: “We’re excited to partner with Coventry City, a historic and storied club that has inspired fans up and down the country with their runs to the playoffs and the FA Cup semi finals. We both value a special connection with our communities and share a challenger mindset, so this was a match made in heaven.”

Tynan Scope, CCFC’s chief commercial officer, said: “This is a great new Principal Club Partner and Front of Shirt Sponsor for Coventry City.

“Monzo is the UK’s largest digital bank and many of our fans will recognise and be customers with them. We are proud to showcase the Monzo logo on our fantastic new kits in the 2024/25 season.”

Pleased with the club's new shirt sponsor? Click HERE to have your say.