But for one week in January, billionaires, world leaders, and global elites descend on the small alpine town for the annual meeting of the exclusive World Economic Forum (WEF), to discuss pressing issues of the day.
However, many see it as elitist, celebrating the one per cent, usually male, who are mainly responsible for the world’s problems.
Kicking off today (January 16), this year’s WEF theme is Co-Operation in a Fragmented World.
So what is WEF, who is going, and who has criticised it and why?
Here’s everything you need to know.
What is Davos?
Held every year in the Alpine ski resort of Davos, the WEF hosts thousands of attendees, from world leaders and business people to charities and academics, to discuss key global issues.
The huge invite-only conference includes hundreds of discussions, speeches, and panels, plus all-important networking that often extends into the early hours.
According to the WEF website, Davos will “provide a platform to engage in constructive, forward-looking dialogues and help find solutions through public-private cooperation”.
Founded in 1971 by Klaus Schwab, a Swiss-German economist and professor, WEF is an international not-for-profit organisation that brings together the public and private sectors to brainstorm solutions to global problems.
When is Davos 2023?
This year’s meeting will take place between January 16 to 20.
Davos 2023 will be a return to the traditional January event, after the meeting was pushed to May in 2022 and held online in 2021.
What will be discussed?
This year’s theme is Co-Operation in a Fragmented World and within that are five sub-themes, including the energy and food crises, inflation, technology for innovation, social vulnerabilities, and geopolitical risks.
Who is attending Davos 2023?
According to the WEF’s website, the heads of its 1,000 partner companies are invited, alongside public figures, chiefs of international organisations, society leaders, academics, and “top thinkers”, comprising more than 2,700 people.
Companies, countries, and regions can set up their stalls to sell concepts and services, or invite investment.
Billionaires – but none from Russia or China
The makeup of the billionaire guest list this year looks markedly different, reflecting the upheaval from global conflict, shifts in power, and the fallout from Covid-19.
In addition to the absent Russians, there are also none from China this year, with the nation still reeling from a spike in Covid cases amid a stock-market tumble that wiped $224 bn (£183 bn) from the fortunes of the country’s richest people last year.
However, Bloomberg has calculated there are roughly 116 billionaires registered to attend this year’s event, 40 per cent more than a decade ago.
The WEF used to attract heads of state and activists from across the political spectrum, from former US president Donald Trump and former Brazilian president Jair Bolsonaro to climate campaigner Greta Thunberg.
While there are 52 heads of state of government heading to the conference this year, some high-profile leaders are missing this year. US President Joe Biden and his Chinese and Russian counterparts Xi Jinping and Vladimir Putin have all opted out.
French President Emmanuel Macron, who promised to “make our planet great again”, is also skipping the week’s events, as is Rishi Sunak and newly elected Brazilian President Luiz Inácio Lula da Silva.
German Chancellor Olaf Scholz is the only leader from a G7 country in attendance, appearing alongside European Commission President Ursula von der Leyen, another German.
Is Davos elitist?
Critics have often suggested that Davos is a symbol of the “global elite”, a talking shop for the population’s one per cent.
In 2019, Time magazine editor-at-large Anand Giridharadas described Davos as “a family reunion for the people who broke the modern world”.
In the same year, Dutch popular historian Rutger Bregman used a panel to slam delegates for not paying their fair share of taxes.
There are often protests in Davos and major Swiss cities ahead of the conference.
Davos is also male-dominated, with the term “Davos Man” becoming a nickname for the type of wealthy, elite male who typically goes. The best ratio of female participants in WEF’s 52-year history of in-person gatherings was 24 per cent, in 2020.
But WEF argues it is simply interested in bringing leaders together for the greater good.