Dominant town centre shop set to be plastered with advertising banners

Blackpool town centre
The town centre has been chosen due to its 'vibrancy' -Credit:Manchester Evening News

Part of a prominent shop in Blackpool town centre could be plastered with advertising banners, under new plans. Planning approval is being sought from Blackpool Council to use a town centre building to display the banner adverts.

If the application is approved, it would see the former BHS building, now mainly occupied by B&M Bargains, display the banners promoting tourism events, products and services in the main shopping area. It would also be a throwback to former times when the building was previously used to display advertising.

Documents submitted with the application (24/0231) say: “The site location is the central shopping area of Blackpool town centre, a vibrant and busy shopping centre.

“The site owned by Blackpool Retail Estates comprises the former British Home Stores (BHS) building, a two-storey building positioned on an island site bounded by Church Street, Market Street and Corporation Street and occupied by a range of shops and services with on-site car parking.”

The framed posters would not be illuminated and would change from time to time to provide information.