Domino's owner sees sales soar in two European countries as new customers flock to stores

Jon Robinson www.cityam.com
·2-min read
A Domino's pizza branch
-Credit:Getty Images


A surge in pizza demand across Poland and Croatia has boosted sales for the owner of Domino’s in both European countries, new figures reveal. DP Poland, which operates Domino’s Pizza stores and restaurants across Poland and Croatia, has achieved system sales of £55.4m for 2024, thanks to its ability to attract new customers.

In Poland, total system sales witnessed a 15.9 per cent rise year on year, and a 17.9 per cent increase on a like-for-like basis. The average weekly order count also increased by 13.2 per cent to 827 over the 12 months, as reported by City AM.

Meanwhile, in Croatia, sales soared by 40.2 per cent year on year and six per cent on a like-for-like basis. Average weekly orders remained steady at more than 1,200.

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In a statement released to the London Stock Exchange, DP Poland said: "Pressures on energy, rent and utilities costs eased in H2 2024 and inflation in Poland has declined to 3.9 per cent by year-end."

"Revised pricing strategies have been introduced to the market in Q4 2024, keeping the company’s positioning unchanged versus competition and have proven effective in sustaining customer satisfaction while supporting profitability."

Nils Gornall, DP Poland’s chief executive, commented: "2024 has been another year of outstanding growth for DP Poland, reflecting our continued focus on execution and operational excellence."

"Despite a challenging macroeconomic environment and a high comparative base from a record 2023, we sustained strong sales growth while accelerating the rollout of new stores and expanding our franchising efforts."

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"In Poland, our operations achieved a third consecutive year of double-digit like-for-like (LFL) system sales growth, rising by 17.9 per cent, driven by rising order volumes and new customer acquisition."

"We have sharpened our pricing strategy, enhanced customer value and achieved record-breaking levels in both sales and orders in the fourth quarter, positioning us well for sustained performance in 2025."

"2024 saw the group achieve consistent pre-IFRS16 EBITDA profitability in Poland for the first time, reflecting our disciplined cost management and focus on profitability."

"With an expanded and optimised store network, the initiation of a franchising model, and a debt-free balance sheet, we are confident in our ability to capitalise on the opportunities ahead."

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