New Dragons' Den line-up confirmed - and there's a familiar face returning

BBC Dragons' Den has announced that it will be returning in 2025 with three new celebrity faces. The popular series will welcome back Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett, along with a host of star-studded guests.

Among the new additions is Joe Wicks MBE, also known as The Body Coach. The 38 year old health and wellness industry pioneer, renowned for his online HIIT workouts, recipes, books and award-winning fitness app, expressed his excitement about joining the show as a guest dragon.

Joe, who recently celebrated the birth of his fourth child with wife Rosie, began his career by launching a successful bootcamp and personal training business, attracting clients through street flyer distribution. He later used social media to share 15-second videos of meals that could be prepared in 15 minutes, inspiring his first book Lean in 15.

During the pandemic, Joe became an internet sensation as he took on the role of "PE teacher to the nation", live-streaming family workouts which earned him an MBE for services to fitness and charity. He said: "I can't wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs."

"My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. I'm really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential," reports the Mirror.

Joe will be accompanied in the Den by Trinny Woodall, founder and CEO of the digital-first beauty empire, Trinny London. Starting her career as a fashion columnist for The Daily Telegraph and as a television makeover artist on the BBC's What Not to Wear, she has since turned Trinny London into a global phenomenon.

Launched in 2017, Trinny London has expanded rapidly, offering an array of skincare, makeup, and hybrid products, with a presence in retail stores across the UK, Ireland, the US, and Australia. Trinny expressed her enthusiasm: "Building and growing my beauty brand has been one of the great experiences of my life. I'm delighted to join the next series of Dragons' Den as a Guest Dragon, and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table. I'm looking forward to sharing insights from my own entrepreneurial journey, and hope I can play a part in helping these businesses achieve their goals."

Emma Grede, a renowned British businesswoman, serial entrepreneur, and philanthropist, is also set to make a return as a guest Dragon. Emma has been recognised by Forbes, being named among America's Richest Self-Made Women (2022-2024) and America's Richest Self-Made Women Under 40 (2022).

She is the Co-Founder and CEO of Good American, Founding Partner of SKIMS and Chairwoman of The Fifteen Percent Pledge. In October 2016, she launched Good American alongside Khloe Kardashian.

Good American has achieved $200 million in global sales and is now an iconic B-Corp certified brand, sold globally and largely credited with propelling the narrative for inclusivity throughout the fashion industry.

Emma has experience on show's like Dragons' Den as she is a reoccurring guest Shark on ABC's hit series Shark Tank.

Dragons' Den will return to BBC One and BBC iPlayer in 2025.