'Dragon's Den' star Sara Davies is sixth 'Strictly Come Dancing 2021' contestant

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·3-min read
Sara Davies MBE - Sara is an entrepreneur and television personality (BBC)
Dragon's Den star Sara Davies is to compete in Strictly Come Dancing. (BBC)

Dragon's Den star Sara Davies is the sixth contestant to be announced for Strictly Come Dancing 2021.

The entrepreneur and TV star was named on Monday's Good Morning Britain by Kate Garraway and Ben Shephard.

Read more: All the Strictly 2021 contestants announced so far

She said: "My whole life from being a tiny little girl, you watch it every Saturday, the costumes, it just looks like the most amazing experience.

"But it always felt like a pipe dream until I joined Dragon's Den and Deborah Meaden did it and she would talk about it and I thought, 'Oh my life, it could...'"

Sara Davies tries a product on Dragons' Den. (BBC)
Sara Davies tries a product on Dragons' Den. (BBC)

Asked about her dancing skills, Davies, 37, said: "I'm really, really good when I've had a few drinks on a Saturday night. The producers were saying to me 'can you dance?' and I actually had no idea because I hadn't done it since I was about 10."

Confirming she had no dance experience, she said: "Not a sausage. In my head, I think I'm going to be good. The reality might be a bit different."

Garraway and Charlotte Hawkins, who have both taken part in Strictly before, reassured Davies that being a skilled dancer wasn't necessary to enjoy being in the show.

Read more: Bake Off's John Whaite to make history as one half of first all-male Strictly couple

Davies said that she tried to be "the nice Dragon" in Dragon's Den and that her aim was to "try not to cry" if she came in for criticism from the judges.

The County Durham business guru joined Dragon's Den in 2019 as its youngest ever star after enjoying success with her craft company Crafter's Companion, which she set up as a student when she noticed a gap in the market during a business placement.

She now employs almost 250 people worldwide, has won numerous business awards, and was given an MBE for services to the economy.

Deborah Meaden arriving for the Strictly Come Dancing Photocall at Elstree Studios, London.   (Photo by Ian West/PA Images via Getty Images)
Deborah Meaden, one of Sara Davies' Dragon's Den co-stars, has previously appeared on Strictly Come Dancing. (Ian West/PA Images via Getty Images)

Talking about signing up to Strictly, Davies said: "The business world has taught me that tenacity, drive and determination deliver results, I hope that I can bring that to the dance floor. And I’m excited to see the impact of all those hours of training on my mum tum!"

Davies, who said her parents being able to watch her on Strictly would "make their life", joked that her sons, who are aged 7 and 4, would be much more impressed if she were taking part in Ninja Warrior.

The other celebrities already announced for Strictly are Tom Fletcher, AJ Odudu, Robert Webb, John Whaite and Rhys Stephenson.

Watch: Who are the 2021 Strictly Come Dancing celebrities?

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