The Entertainer set to open at Tesco Extra in Coventry and Bedworth

A hugely popular toy retailer will soon be opening at Tesco Extra in Coventry and Bedworth. The Entertainer is set to open inside Cross Point Extra in Walsgrave and Tesco on Leicester Street in Bedworth.

Customers will be able to visit the new concessions next weekend, with Coventry Cross Point Extra opening on Friday, May 10 and Bedworth Extra on Saturday, May 11. It follows the announcement of an extended partnership between the leading toy retailer and supermarket in January.

Shoppers will have the chance to discover a range of the latest toys and games from much-loved brands, such as Barbie, Lego, Hot Wheels, Peppa Pig and Paw Patrol. It will also have a range of great-value products from the award-winning toy specialist Early Learning Centre.

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The Entertainer will be rolling out in over 750 Tesco stores in the UK this year and will create over 1,000 new jobs. It comes after a year-long trial in 35 stores where they are said to have received a 'positive response.'

Alexander Austin, Regional Area Manager at The Entertainer, said: “We are delighted to announce that The Entertainer will be launching across two local Tesco stores, which will bring some of our magic directly to families and children right in the heart of the local community.”

Jan Marchant, Managing Director of Home and Clothing at Tesco, added: “We are really excited to be bringing The Entertainer to Tesco stores across the UK, introducing even more customers to the great range of toys and making it easier for customers to pick up a gift for their little ones in-store.”

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