Extraordinary Adidas launch will blow Newcastle United minds as on pitch spending vow made

Newcastle United and Adidas have an "extraordinary" launch planned next month which club chiefs hope will put the Magpies alongside some of their more elite rivals on a global scale.

Fans will be able to get their hands on the new Adidas gear from June 7 at a temporary club shop before Newcastle unveil a bigger operation at the Gallowgate End. With three kit launches expected for home, away and the third shirt, a big summer is about to unfold on Tyneside.

CCO Peter Silverstone told Chronicle Live: "I don’t need to tell you that Adidas have some pretty extraordinary launch plans for us, which will put us on a global marketing platform, which is fantastic. The bigger we build our brand, and the more profile and activation we do, the more other partners want to partner with us.

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"Kits are beginning to come into the country ahead of the launch of the Adidas relationship in June. Then we’re also now thinking about the launch of the away kit, nailing down when that’s going to be, and the launch of the third kit too. It’s all happening, and it’s really exciting."

Newcastle and Castore will soon part ways with Adidas' return coinciding with the Magpies' decision to bring club shop activity back in-house. Silverstone, who has seen the final designs of the new kits, is excited as CCO.

He said: "Bringing retail in-house, and build a product range with Adidas, and outside of Adidas, that reflects the demands of your fans. "Bring in product that they can buy, and then build retail revenues from there.

"We’ve already discussed bringing everything in-house – we will now build our own retail business. Retail is not just Adidas and kits of course, it’s caps, bags, calendars, board games, golf products – whatever the fan is willing to buy, we’ll try to find for them.

"Then, you’ve got commercial revenue. Clearly, building sponsorship income is vitally important. Revenue, in general, is vitally important given the European and Premier League rules. The more we have, the more we can spend on the pitch, which is what every football club wants to do."