Facebook Hoping To Become More Appealing To Young Adults

Move over, mom and dad.

Tom Alison, who heads Facebook’s development and strategy across News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more, posted Friday on Meta about the company’s direction.

More from Deadline

The post, “The Future of Facebook,” detailed plans to “set Facebook up for success going forward.

“We’re focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI.”

The way people use social media is changing, Alison said. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” he wrote.

Facebook has upgraded Reels and Feed ranking technologies, he said. “We invented a new model architecture – that can learn from large datasets very efficiently – and it drove significant improvements in our pilot with Facebook Reels. Over the next year or so, this advanced recommendations technology will power more products, including our entire video ecosystem, and our Feed recommendations.

“By the end of 2026, our goal is to have the world’s best recommendation technology.”

Best of Deadline

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.