UK Advertising

Yahoo Finance

UK Advertising

8 November 2012 at 5:18 am

Yahoo Finance is the #1 online financial news and information source across all screens, reaching 11.6 million unique visitors each month in the UK, with 8.6 million exclusive to mobile¹.

With in-depth reporting, real-time analysis and leading insights, Yahoo Finance provides a wealth of information for seasoned and novice investors. Whether you’re looking for advice on the best mortgages and savings accounts or an investor looking for tips, Yahoo Finance is the go to source to help you make those important choices. If you want to reach engaged, affluent audiences across screens, advertising on Yahoo Finance is a shrewd investment.

Yahoo Finance attracts highly desirable audiences

Appealing to all ages but users are predominately aged 25-55+².

Their average online spend is between £200-£399 every 6 months and they make an online purchase about once every month².

84% of Yahoo Finance users do online banking and 40% have sourced information on financial services/products online in the last 6 months².

Showcase your brand on Yahoo Finance

From high-impact branding opportunities to direct response placements, advertising on Yahoo Finance makes your brand relevant and valuable in a premium, trusted environment. Here are just a few of the advertising options:

Billboard ads: Connect with your audience through a big, bold, beautiful interactive experience.

Advanced creative executions: Catch and hold consumers’ attention with innovative ad formats, dynamic creative and compelling video.

Sponsorships: Align your brand with premium Yahoo Finance content like our recently launched Small Business hub in partnership with Sage (http://uk.finance.yahoo.com/small-business/)

Coming Soon

Stream ads: Achieve premium performance advertising at scale with native ads in the personalised Yahoo content stream.

For a complete list of creative specifications for Yahoo properties, consult our ad specs.

Millions of consumers make Yahoo a daily habit. We can help you connect with them. For advertising opportunities on Yahoo Finance, contact your account manager or our sales team today.

¹comScore August 2013, ²TGI Clickstream 2012 Q4

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