First London Virgin Hotel opening with a Spanish restaurant, rooftop bar and private members club

Sir Richard Branson is opening the first Virgin Hotels site in London. fitted out with a showcase Spanish restaurant, a rooftop bar, pool, restaurant, private members club, gym, and treatment rooms. The hotel opens on August 1 and it will become the eighth Virgin Hotels location - including New York and Edinburgh.

Bookings for the 120-bedroom hotel, located at 45 Curtain Road in the heart of Shoreditch, will open in early July. Sir Richard, Founder of the Virgin Group, said: “Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started.

“Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.”

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Virgin Hotels London-Shoreditch will offer a showcase Spanish restaurant BiBo in association with world-famous chef, Dani Garcia; to a glittering rooftop bar, pool, restaurant, private members club, gym, and treatment rooms, managed by the one and only, Ibiza’s Blue Marlin. All of which Virgin Hotels London-Shoreditch resident guests will have access to.

“This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities,” said James Bermingham, CEO of Virgin Hotels Collection. “We are all truly delighted Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be.

"We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicentre of one of London’s most cultured, and creative areas." The announcement of a London hotel will see Virgin Hotels’ The Know loyalty programme and Virgin Red, the rewards club from Virgin, have a home in London for their members to stay and earn Virgin Points, with more details to be announced later this year.

For more information about Virgin Hotels London-Shoreditch, visit virginhotels.com/london-shoreditch or visit www.virginhotels.com for more on the portfolio.

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