Former Newcastle United star Joe Allon starts new role with Dementia Matters

Joe Allon, who had the privilege of wearing the iconic Newcastle United No.9, has followed his heart and been appointed an ambassador with North East charity Dementia Matters.

Joe, scorer of two goals playing alongside Gazza when United lifted the FA Youth Cup against Elton John's Watford in 1985, saw both his parents suffer with dementia. As a consequence he had a mental breakdown after his beloved mother Elizabeth died in 2007.

Allon turned out for 10 clubs including Newcastle, Chelsea, and Brentford during a 14-year career scoring 135 goals in 361 league and cup games. He had the distinction of being voted North East Player of the Year 1990-91 after plundering 35 goals in 55 appearances for Hartlepool, a feat which earned him a transfer to Chelsea.

The one-time Magpie, born and brought up in Gateshead, has been appointed by Dementia Matters along with Auf Wiedersehen actress Lesley Saint John.

Dementia Matters was set up as a registered charity in 1993 to provide services for people with dementia and their carers. Though their name has changed, the goal remains the same: to provide a voice for those living with dementia, and provide family centred services for those who need our support.

"I am delighted to be coming on board as an ambassador for such a wonderful charity," Allon told me. "My parents both suffered with dementia so it is close to my heart. I look forward to helping raise funds and awareness. " Score again, Joe, for a good cause.