New free streaming service launches from BBC, ITV, Channel 4 and Channel 5

A new TV streaming service has launched in the UK in collaboration with the BBC, ITV, Channel 4 and Channel 5 - without a subscription fee to pay.

Freely, a service which is now available through the next generation of smart TVs, will let households access free-to-air channels via the internet, alongside on-demand content, without the need for an aerial or satellite dish. Viewers will be able to browse channels through a programme guide, and use new functions to find shows directly from live TV.

First announced in September last year, Freely is run by Everyone TV, the platform operator of Freeview and its satellite twin Freesat, which is owned and supported by the UK's leading public service broadcasters. While Freely won't offer access to premium paid channels such as Sky Sports or Sky Movies, there will be over 100 Freeview channels to choose from as well as all on-demand content from the broadcasters in one handy place.

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Freely is now available on Hisense TVs, which use the Vidaa operating system, and in the coming weeks it will become available on Vestel TVs, powered by the TiVo operating system, PA reports. These latest smart TVs will be available in stores across the UK and online at retailers such as Currys, Argos, AO, and Very.

Kieran Clifton, director of distribution and business development at the BBC, said: “The launch of Freely is a historic moment for UK television. Collaboration between the UK PSBs is critical to connecting and protecting all audiences as we transition towards the streaming era – and delivering live TV over broadband for free is a ground-breaking innovation that will futureproof public service broadcasting.”

However, it is uncertain whether Freely will be available as an app on devices such as the Amazon Fire TV stick just yet, and it is also yet to be confirmed whether owners of current smart TVs will be able to access the service via an app, TechRadar reports. But the free service will be ideal for households looking to cut costs when it comes to their TV viewing habits, particularly with other major streaming services having announced several changes for customers in recent months.

Netflix put a stop to password-sharing between households last year, meaning that an account can only be used by one household unless subscribers pay an additional monthly fee, while Disney+ also announced that it is soon planning to roll out similar measures for its users. Meanwhile, Amazon Prime Video introduced adverts to its platform earlier this year, with members having to upgrade their subscription and pay more in order to get rid of them.

Martin Goswami, ITV group strategic partnerships and distribution director, added: “The success and impact of programmes like ITV’s Mr Bates Vs The Post Office shows the importance of UK PSBs and ITV is proud to be part of this exciting new chapter for free TV in this country with Freely. Bringing live-streamed channels and on-demand content together in Freely gives viewers the opportunity to access the very best in British content as easily as possible, from live and recent programmes to a wealth of on-demand options.”

A first look at Freely's user interface in February showed that it will have a similar layout to other streaming platforms, combined with a terrestrial-style TV guide of live and on-demand programmes across BBC, ITV, Channel 4, and Channel 5. As well as a familiar TV guide, Freely's key features include a browsing tool that allows you to search for live and on-demand content from one place.

Grace Boswood, technology and distribution director, Channel 4, said: “Freely will deliver the best of Britain's world-leading public service content seamlessly and for free. It further supports Channel 4's Fast Forward strategy as we accelerate our transformation into the streaming age, ensuring our trusted, brand-safe content is available to everyone.”

James Tatam, SVP business and revenue for Channel 5, said: “We're delighted to be part of Freely, which will ensure UK audiences can continue to easily discover and enjoy original, high-quality British programmes from Channel 5 and the other public service broadcasters - live and on demand, for free.”