Greggs and Primark announce second fashion collaboration – when is new collection set to drop?

Lowenna Waters

25 July 2022 at 8:16 am·2-min read

Greggs has teamed up again with fellow high street giant Primark to launch a second fashion collection.

Months after causing a stampede in stores across the UK, the company has announced its latest collection of 21 items which aim to help fans gets ‘festival ready’ in style.

It will be launched in Primark stores on August 5, though there will also be sneak previews on selected towns and cities, including Newcastle.

The exclusive range, which is the latest in a long line of iconic collaborations for Primark, comes off the back of the recent Netflix Stranger Things collaboration which saw the exclusive Hellfire Club t-shirt sell out in days.

Here’s everything you need to know.

When is the second Greggs and Primark collection dropping and how can I get it?

Greggs and Primark this morning announced on their Twitter and Instagram that following the sell-out success of the first Greggs x Primark fashion collection earlier this year, the high street icons are teaming up again this summer, launching a much anticipated second collection. (Handout)

The new 21-piece collection – which was announced by the two brands on social media this morning – will include bodysuits, bumbags, bucket hats, and even Croc dupe sling-back clogs.

It will feature new items including cycle shorts, bodysuits, basketball jerseys, varsity jackets and fresh new footwear. It also sees the return of popular items from the first collection including the Greggs bucket hat and underpants, bumbags and sliders.

The collection is set to drop in all Primark stores nationwide from Friday August 5.

Hannah Squirrell, customer director at Greggs, said: “The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated.

“We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond.”

Customers will also be able to get their hands on some items from the collection ahead of the official launch date – as a Greggs and Primark ‘Snackfest’ bus travels the UK this week and next.

The bus will be stopping off at the following cities:

Brighton: Jubilee Square, July 27, 11am – 5pm
Manchester: Cathedral Gardens, July 29, 11am – 5pm
Liverpool: Liverpool One Paradise Place, July 31, 11am – 5pm
Glasgow: Argyle St, August 2, 11am – 5pm
Newcastle: Northumberland St, August 4, 11am – 5pm

Not only is the Snackfest bus bringing items from the collection, but it will also boast live music, competitions and special guest appearances for attendees to enjoy.

However, each shopper will be limited to buying just two items per person.

Jermaine Lapwood, head of innovation and future trends at Primark, said: “I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable. In a world of collaborations, it is important that we stand out and be different.

“As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own ‘Snackfest’ tour bus which will pop up across the UK. Keep a lookout for some top secret special guest performances and fun competitions.”