Hallmark Announces First Immersive Christmas Experience — with Appearances from Its Stars! (Exclusive)

The event will take place every weekend from Nov. 29 through Dec. 23 in Kansas City, Mo. just outside of Hallmark’s headquarters

Hallmark fans are in for another festive treat this holiday season!

As the company prepares to host its highly anticipated Christmas cruise in November, they have an extra surprise up their sleeves for holiday lovers — their first-ever Hallmark Christmas Experience.

Hallmark and Hallmark Media will be hosting the immersive event at the Crown Center in Kansas City, Mo., which is also where the brand’s headquarters is located. Every weekend from Nov. 29 through Dec. 23, fans will have the opportunity to meet Hallmark movie stars from their favorite holiday films.

Some of the 37 special guests include Jonathan Bennett, Lacey Chabert, Tyler Hynes, Wes Brown, Ashley Williams, Nikki DeLoach, Andie MacDowell, Rachel Boston, Aimee Garcia, Pascale Hutton, Benjamin Ayres, Paul Campbell, Taylor Cole, Crystal Lowe, Brendan Penny, and Kavan Smith.

Related: Everything to Know About Hallmark Channel's First-Ever Christmas Cruise — Including How to Book!

Hallmark lovers can also participate in a range of free activities and paid VIP packages offered through the experience.

Ticketed activities include photo ops with holiday stars, behind-the-scenes panels, movie marathons, breakfast with Santa, curated workshops with Hallmark artists and more. Tickets officially go on sale on Thursday, May 16 at 11 a.m. ET.

Additional activities include trying out the venue’s themed food and drinks, embarking on a magical ice skating excursion, and marveling at tree lighting ceremonies featuring one of the tallest Christmas trees in the world.

Related: Want to Live in a TV Christmas Movie? A Hallmark Production Designer Shares the Secrets to Holiday Magic

“Creating ways to help people celebrate and connect is at the very core of our brand DNA at Hallmark, especially during the holiday season,” says Lindsey Roy, Hallmark’s SVP, Brand Development. “We are so excited to bring this uniquely Hallmark experience to life, and can't wait to watch people find joy and make memories together."

All year round, fans can learn about the history of Hallmark for free at the Hallmark Visitors Center located at the Crown Center (the same location as the Christmas experience). 

Related: Hallmark Channel Adds Second Christmas Cruise After Fans Sold Out First Sailing in 1 Day

In July 2023, fans were buzzing with excitement when the company announced its first-ever Christmas cruise. The floating winter wonderland is set to embark on a magical journey to the Bahamas with two separate sailings in November — and yes, holiday movie stars will also be on board!

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The cruise will be hosted on the Norwegian Gem and offer a number of immersive activities, such as meet-and-greets with the stars, behind-the-scenes panels, the premiere of a new Hallmark Channel Countdown to Christmas movie and more.

To learn more about the first-ever Hallmark Christmas Experience and to purchase tickets, visit experiencehallmarkchristmas.com.

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