Hull's greenest chippy serving wind-cooked dinners travels to Norway

Laura Cross
·3-min read
Yorkshire’s Whiteheads Fish and Chips, the most sustainable fish and chip shop in the country, visits Norway to learn more about responsibly sourced seafood
-Credit: (Image: Tone Molnes 2023)


Whiteheads, a renowned fish and chip shop in Yorkshire, embarked on an enlightening study trip to Norway.

The aim was to gain more knowledge about responsibly sourced seafood and its potential impact on the future of their local business.

Earlier this year, Whiteheads was honoured with the Sustainability and Environment award at the esteemed National Fish and Chip Awards, hosted by the National Federation of Fish Friers (NFFF). This accolade followed their previous win as Takeaway of the Year.

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The judges were once again impressed by Whiteheads' commitment to environmental protection and sustainability for future generations within the industry.

In a show of dedication to sustainable practices, Whiteheads transitioned all business vehicles to electric last year. To further reduce their carbon footprint, they installed solar panels and took advantage of Hornsea's windy coastal location by adding wind turbines.

The Norwegian Seafood Council, proudly representing Seafood from Norway, along with Norwegian Frozen at Sea, welcomed Whiteheads and 11 other award-winning fish and chip shops to Alesund, Norway. This educational study trip aimed to showcase responsibly sourced cod and haddock the two most popular species used by British fish and chip shops.

The winners of a three-day seafood study trip were given an immersive experience into Norwegian fishing culture, getting the opportunity to witness firsthand where and how their produce is responsibly caught in Norway's cold, clear waters aboard Frozen at Sea vessel, sterfjord.

Geoff Whitehead, owner of Whiteheads, shared his thoughts on the trip: "Being the environment and sustainability ambassador is a great honour. It means an awful lot to me as I'm very passionate about the environment and the responsibilities that go with it.

"We all have a lot to learn, I've been trying to soak up as much information as I can so that it benefits myself, my shop, my customers and of course the environment. The more I learn, the better it is all round.

"I want to make sure all the fish we serve is responsibly sourced and caught it's for future generations, not just for the fishermen, but for ourselves as well. I want to ensure my shop is here in the future as well as today."

He added: "The knowledge I've gained this year and from last year's trip as well gives me a huge amount. You also meet a lot of great, like-minded people. I'd love to come back again for a third time!"

Victoria Braathen, Norwegian Seafood Council UK Director, said: "Together with our Norwegian seafood stakeholders it's been an absolute pleasure and truly inspiring to host Whiteheads on this year's educational study trip to Norway. We hope Geoff is able to take his new knowledge back to his customers, and continue Whitehead's.

The journey to serve their award-winning fish and chips, while highlighting the importance of responsibly sourced seafood for the environment and the future of UK's fish and chip shops, is sure to provide Geoff with plenty of stories to share with his customers about where their fish has come from!"

To taste Geoff's award-winning, sustainably sourced fish and chips, make your way to Whiteheads in Hornsea, East Yorkshire.

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