In Every Apple Advert, The Time On iPhone’s Screen Is 9.41 - But Why?

Hint: it’s all to do with Steve Jobs

Apple's iPhone 6
Apple's iPhone 6


In every Apple advert, one seemingly tiny detail is ALWAYS the same - the time on iPhone’s screen.

In the adverts for iPad and recent iPhones such as iPhone 6, it says 9.41.

In the very first adverts for iPhone, it read 9.42.

Question-and-answer site threw light on exactly why this week – and it’s all down to Steve Jobs’ determination to get the launch of the first iPhone exactly right.

When Jobs first announced iPhone, he wanted the phone to be ‘frozen’ at the time he announced it on stage at MacWorld.

Steve Jobs with iPhone
Steve Jobs with iPhone

Quora writer Brian Roemmele says, ‘On January 9, 2007 at 9:00 a.m. Steve Jobs took the stage at the 2007 Macworld Conference & Expo and just about 35 minutes into his presentation he said, ‘This is a day I have been looking forward to for two and a half years…’

‘And at just about 9:42 a.m. Steve announced the iPhone. Thus frozen in time is the near exact time the iPhone was officially announced.’

Since that time, Apple presentations have got a bit shorter, and newer iPhones such as iPhone 6 were announced at 9.41 – hence the time on screen.