Instagram to become a bigger source of fake news than Facebook, new report warns

Istanbul, Turkey - December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010.
Could Instragram become the big new source of fake news? (Getty)

The front line is shifting in the battle against fake news, a new report has warned - and Instagram could be the biggest new threat.

A report by NYU's Stern Center for Business and Human Rights suggests that memes on Instagram could be a bigger threat than ‘fake news’ on Facebook in America’s upcoming 2020 presidential election.

The report also warns of the potential danger posed by ‘deepfake’ videos: manipulated footage created by machine-learning algorithms, as a vehicle for fake news.

“Disinformation poses a major threat to the U.S. presidential election in 2020, with the potential to swing the result in a close race through new and updated tactics,” said Paul M. Barrett, deputy director of the NYU Stern Center.

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Facebook, which owns Instagram and WhatsApp and has more than 1.5 billion daily users, has a huge influence in many countries and has been criticised for allowing misleading posts and so-called "fake news" on its service.

But as Facebook faces increasing scrutiny, Instagram could become a more powerful vehicle for fake news, the report suggests.

The authors warn that the Russian Internet Research Agency actually had more engagement on the photo app during the last election.

A AFP journalist views a video on January 25, 2019, manipulated with artificial intelligence to potentially deceive viewers, or "deepfake" at his newsdesk in Washington, DC. - "Deepfake" videos that manipulate reality are becoming more sophisticated and realistic as a result of advances in artificial intelligence, creating a potential for new kinds of misinformation with devastating consequences. (Photo by Alexandra ROBINSON / AFP) / TO GO WITH AFP STORY by Rob LEVER "Misinformation woes may multiply with deepfake videos"        (Photo credit should read ALEXANDRA ROBINSON/AFP/Getty Images)
Manipulated 'deepffake' videos are a new threat (Photo by Alexandra ROBINSON / AFP)

The report said: “Instagram, more than its parent Facebook, will be the vehicle of choice, for people who wish to disseminate meme-based disinformation.

“Deepfakes threaten to cloud reality at a time when the existence of objective facts has increasingly been called into question.”

Facebook has faced repeated scandals over privacy - including a data leak affecting 30 million people, the Cambridge Analytica scandal, and controversy over “fake news”.

Author David Kirkpatrick, who Mark Zuckerberg encouraged to write the 2010 book The Facebook Effect, warned that advertisers could start to shun the platform.

Research last year suggested that young people are deserting Facebook.

A survey from Pew Foundation found that the top website among kids aged between 13 and 17 is YouTube, which was used by 85% of the teens involved in the study.

In second place was Instagram (72%) followed by Snapchat (79%).