Irina Shayk Gives Cool Girl Energy in New Good American Campaign: 'You Can Never Go Wrong with a Good Pair of Jeans'

The Good Denim line — modeled in the campaign by Irina Shayk — is available online and in stores now

Irina Shayk and Good American are ushering in a hot denim summer!

On Monday, June 10, Khloé Kardashian's clothing brand Good American launched its new summer campaign Good Denim Featuring Irina Shayk. The 38-year-old model and actress showed off the new line in a series of gorgeous photos that display just how versatile denim can be.

Dubbed the "model off duty" look in a press release, Shayk was photographed on busy city streets wearing relaxed jeans and a fitted denim vest in one photo and a sleek all-black ensemble featuring jeans and a tank top in another.

Related: 8 Celebrity-Inspired Jeans and Denim Skirts to Add to Your Spring Closet — All on Sale Now

“Denim has always been a staple in my wardrobe," Shayk shares in a statement. "You can never go wrong with a great pair of jeans. Right now, I'm really into the oversized denim-on-denim look. Good American jeans not only look cool but also fit really well and are super comfortable.” 

In addition to the more traditional jeans and shirts combos, Shayk also modeled a dark-wash denim maxi dress with a corset top. The sultry look shows how easily the durable material can go from casual to sexy.

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The model and Good American also put their own spin on the summer's western trend by adding a metropolitan edge as Shayk rocked a pair of "bombshell shorts" with ragged edges that allowed the pockets to peek out and a white dress shirt that was unbuttoned down the front. She finished off the ensemble with a pair of black boots.

"Irina proves that the secret to unlocking the sought after 'model off duty' look is through pairing premium denim with versatile wardrobe essentials," Good American said in a release. "Irina stuns in the brand’s Good Denim edit, featuring sleek striped button-downs, shape sculpting Scuba Bodysuits, and best-selling Good ‘90s Relaxed and Good ‘90s Carpenter denim fits."

Good American also shared several photos from the campaign on Instagram. In one, Shayk wore a lace bra with a faux leather jacket and flare jeans in a edgy black-and-white photo. "The look, the feel, the style; it all starts with denim," the company captioned the pic.

Shayk and Good American makes a case for the Canadian tuxedo, as well. The model donned a denim button-down with jeans for a casual cool look as she leaned against a wall in a city setting.

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Related: Irina Shayk Breaks Down 2024 Met Gala Look, Says She Pulled from Her Closet for the Afterparty (Exclusive)

The Hercules star's campaign comes just one month after she stepped out at the Met Gala in a gown covered in 84,000 Swarovski Crystal. "I really wanted to go for something different this year; something that I never done before," she told PEOPLE at the time.

Shayk also emphasized the importance of comfort — even at an event as glam as the Met Gala. She added, "My look is super comfortable — that’s what I always look for in my looks for The Met. I need to be able to move, feel like myself and have fun in the clothes."

Good American's Good Denim collection is on sale in stores and online now.

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