ITV Soccer Aid halted as Martin Lewis interrupts with 'important' announcement

Robbie Williams was part of the coaching staff on Soccer Aid
-Credit: (Image: ITV)

Martin Lewis apologised after he "interrupted" ITV's Soccer Aid. The star-studded event, hosted by Dermot O'Leary and Alex Scott, aired on Sunday evening (June 9), raising millions for charity.

During the coverage, Martin, the Money Saving Expert, had to take over to share an "important" message with viewers. He started: "Hello to everyone watching Soccer Aid. I'm sorry to interrupt, but I have some important information."

Instead of his usual advice on switching bank accounts or cutting household bills, the 52-year-old financial guru revealed that charities across the UK miss out on hundreds of millions pounds in unclaimed Gift Aid every year.

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Encouraging the public to donate to UNICEF that evening, Martin urged them to "say yes to Gift Aid''.

He explained how the process works, saying: "When most people are paid, 20 per cent of tax is usually taken off. "The broadcaster continued: "But Gift Aid means donate to charity and the charity gets your money and that tax back.

Martin Lewis Soccer Aid
Martin Lewis had an urgent message for Soccer Aid viewers on Sunday night -Credit:(Image: ITV)

Say yes to Gift Aid tonight and donate £20 to UNICEF and it becomes £25 - an extra fiver at no cost at all to you. "Martin added: "And there's more.

If you're a higher 40 per cent rate tax payer, UNICEF still gets the 25 per cent boost, but you can claim some further tax back which you could then donate too. ".

The Good Morning Britain star ended his segment by once again urging viewers to say yes to Gift Aid. The charity football match was held at Chelsea's Stamford Bridge.

Tommy Fury in action for the World XI during Soccer Aid
Tommy Fury in action for the World XI during Soccer Aid -Credit:Photo by Darren Walsh/Chelsea FC via Getty Images

Former Chelsea star and manager Frank Lampard joined forces with Harry Redknapp and Robbie Williams as England's manager in a thrilling match against Mauricio Pochettino, who returned as the Soccer Aid World XI manager.

The star-studded line-up included cricket legend Stuart Broad, I'm A Celebrity's Sam Thompson, Strictly Come Dancing's Bobby Brazier and former EastEnders actor Danny Dyer.

World XI team saw the likes of Roman Kemp, Usain Bolt, Martin Compston and Lee Mack strapping on their boots. Meanwhile, ITV and TalkSport commentator Sam Matterface returned to the commentary box alongside Love Island's narrator Iain Stirling.

But, for the first time since 2018, it was a successful night for the England team who ended up hoisting the trophy after a stunning 5-3 victory, which saw Usain Bolt stretchered off the pitch in the final minutes of the game.

England's Ellen White celebrates at Soccer Aid
England's Ellen White celebrates at Soccer Aid -Credit:PA

Since its inception in 2006, the event has raised an impressive £90 million for charity, providing aid to countries like Cambodia. Despite only having five victories in the last 18 years, England's most recent triumph was in 2018.

This year alone, it managed to raise a further £15 million, taking the total raised to £105 million.