Jeremy Clarkson says 'I'm in trouble again' after 'healthy' lager comment

Jeremy Clarkson has admitted he’s “in trouble again” after referring to his lager as a “healthy alternative”.

The Grand Tour and Clarkson’s Farm star owns Hawkstone Lager, which is a beer and cider brand that is brewed in Gloucestershire. And he told fans on Instagram that he was in hot water over the way he described one of the products.

The star explained what happened in a post entitled: “I’m in trouble again.” The video showed Clarkson trying his drink as a person off camera was heard asking: “Jeremy, where are we?"

He replied: “I'll tell you where I am. I'm in a lot of bother, because I recently described Hawkstone's brand new ultra-low alcohol spa lager as the healthy alternative. But I've been told by the lawyers, you can't actually say that."

“I don't know why, because I mean, compared to heroin it's much healthier," he quipped. He then sipped his drink and exclaimed: “F*** me that's relaxing!"

Clarkson launched brand in 2021

Clarkson launched his Hawkstone alcohol in 2021 with the Cotswold Brew Co, after already having success with homegrown produce at his Diddly Squat Farm shop. He joked in The Sunday Times that he initially wanted to name it "Lager McLagerface”.

“Or McFace for short,” he said. “But one of my partners in the enterprise is an important London ad man, who said that McFace didn’t conjure up quite the premium image. He wanted the Milk Tray chocolates man parachuting into a schloss, not Begbie and a mega mega white thing.”

Star warns of exploding bottle risk

It isn’t the first time that Clarkson has experienced some issues over his booze brand. In July, he warned his fans that there was a chance – albeit a “very slim” one – that some of his bottles of cider could explode.

“F*** f*** f*** f*** f*** f***,” he posted on X at the time.

“There’s been a massive c*** up and as a result, there’s a very slim chance, some of our Hawkstone CIDER bottles might, there’s no easy way of saying this, explode. If the cap has the code L3160, open it underwater, pour it away and get in touch for a refund. Info@Hawkstone.co.

"Really sorry about this but on the upside, the beer is fine and still delicious. As is the cider, in bottles that are unaffected. Which is almost all of them.”

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