Jones Village Bakery acquired by French bakery giant

A French bakery giant has acquired Jones Village Bakery in Wrexham - with plans for multi-million pound investments. Menissez has bought the controlling stake in the 900 employee North Wales firm, taking over from UK private equity firm Limerston Capital, who invested in the company in 2021.

The business will continue to be run by the existing senior management team, headed by Robin Jones, the managing director, and his brother Christien, along with operations director Simon Thorpe and commercial director Lesley Arnot.

It has seen new investment secured for a multi-million pound expansion plan that’s going to create 65 new jobs - with the promise of many more to follow.

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The first phase will see Jones Village Bakery installing a new production line to make bread rolls at its headquarters in Wrexham to cater for demand from new and existing customers. The highly automated state-of the-art line will make a range of morning goods and will be up and running by next year.

According to Robin Jones, the Village Bakery had a great number of potential suitors keen to buy into the company’s success story but Menissez was the “perfect fit”.

He said: “This exciting new partnership with Menissez will bring immediate investment into the business. They are a brilliant company and the family, headed by Laurent and Isabelle Menissez, are true global pioneers of the bakery industry and this is a long-term partnership that will benefit from the clear synergies between the two companies and the two families.

“Our cutting edge operation and the scope for future expansion will provide them with a UK production platform.

“The new production line will be the best, most modern equipment available anywhere in the world and will have a high degree of automation, underpinned by our craft bakery skills.

“We’ve always been keen to ensure that the bakery is run by bakers because we have a very proud heritage as a family business that’s celebrating its 90th anniversary this year.

“That’s why Menissez is the perfect fit because they have the same DNA as a family-run company with the same values because like us they focus on people, quality, customer service and innovation.

“We’ve been on an incredible journey and since Limerston became a shareholder in 2021 the business has trebled in size and we’d like to thank them for their involvement but we are now beginning a new chapter.

“We’re really proud to partner with Menissez because this significant investment will enable us to fulfil our huge potential in terms of growth and reach a whole new level. Being part of Menissez, which has a number of companies, including Van Rooy and Le Marie Patisserie in Europe and Boulart in Canada, will bring a host of benefits, not least helping us tap into their enormous distribution network, enabling us to reach new markets - both here in the UK and all over the world."

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