Jumbo the elephant visits The Broadway as shoppers asked to think green

Jumbo the battery elephant is making an appearance outside the Charles Street entrance to The Broadway. <i>(Image: UGC)</i>
Jumbo the battery elephant is making an appearance outside the Charles Street entrance to The Broadway. (Image: UGC)

SHOPPERS will be asked to think green this week at The Broadway.

Until Monday, April 15, the shopping centre will showcase its efforts to be more environmentally friendly and share ideas with shoppers on how to be greener.

Ian Ward, general manager at The Broadway said: “The centre does a lot behind the scenes to be as eco-friendly as possible.

Bradford Telegraph and Argus: The Broadway is encouraging its customers to think green for Sustainability Week.
Bradford Telegraph and Argus: The Broadway is encouraging its customers to think green for Sustainability Week.

The Broadway is encouraging its customers to think green for Sustainability Week. (Image: UGC)

"Sustainability Week will allow us to show our customers exactly what we do and give them ideas on what they can do to live more sustainable lives.”

In 2023, The Broadway recycled 95 tonnes of cardboard that was then recycled to make new materials.

It diverted 348 tonnes of mixed waste from landfills, and it composted 57 tonnes of food waste.

Today (April 12) the centre will be the first venue to host Battrecycle’s Great Yorkshire Tour.

The national battery recycling scheme aims to educate and raise awareness of battery recycling.

Jumbo the elephant, who is made from 29,000 recycled batteries, will be outside the Charles Street entrance.

Battrecycle promotes the safe recycling and disposal options for batteries and other potentially hazardous small appliances such as vapes.

During the week, shoppers will be asked to add their promises to be greener on a pledge wall and there will also be a giant recycling bag installation where shoppers can recycle cardboard.