While book sales have soared up and up since his memoir Spare was released last week, it seems Prince Harry’s popularity has been heading in the other direction.
According to the respected polling company YouGov, Harry’s ‘favourability rating’ with the British public has been on a downward trend since 2018.
But how bad has it got? And how quickly has he slumped?
Use the tool below to see if you can guess the proportion of Brits that YouGov has reported as having a positive view of Harry since 2011.
It’s not just Harry who the British public is taking an increasingly dim view on.
Meghan's popularity is even lower than Harry's, with just 8% of the public saying they have a positive view of her.
Among over-65s, Harry and Meghan are even more disliked that Prince Andrew.
Some 60% of this generation have a “very” negative view of Prince Andrew, compared to 69% for Meghan and 73% for Prince Harry.
When it comes to the reception to Spare, 41% of people thought his main motivation for writing it was to make money, while 21% believed the main motivation was for the prince to "tell his own story".
The Duke of Sussex’s controversial memoir has become the fastest-selling non-fiction book in the UK since records began in 1998.
According to Nielsen BookData, which collects and provides information on distribution and sales measurement of books, Harry’s headline-grabbing autobiography Spare sold 467,183 copies in its first week.
The memoir, which hit the shelves on January 10, includes claims that the Prince of Wales physically attacked him and teased him about his panic attacks, and that the King put his own interests above Harry’s and was jealous of the Duchess of Sussex and the Princess of Wales.