Kanye West's Huge Fashion And Album Launch

Kanye West had the full support of his reality star wife Kim Kardashian and her family when he launched his new album and clothing collection at New York's Madison Square Garden.

The full Kardashian/Jenner clan was out in force and all were wearing clothes from Yeezy Season 3 which West designed for Adidas.

Kim, Khloe, Kris and Kylie were all wrapped up in big furry coats while Caitlyn and Kendall Jenner wore cream dresses which had similar rips and tears in them.

Kim Kardashian also showed off her new blonde hair in what was one of her first public appearances since she gave birth to her son Saint two months ago.

More than 20 million viewers watched as the rapper played new tracks from his upcoming The Life Of Pabli album while dozens of models were unveiled standing on raised platforms in the centre of the famous arena.

The event was streamed for free online via subscription music streaming service Tidal which is co-owned by a group of music's top artists including West, Jay Z, Rihanna and Beyonce.

It was also the first time people got to see former MBA basketball player Lamar Odom after he fell into a coma after using cocaine at a brothel last October.

The collection, launched on the first day of the city's fashion week, featured West's penchant for neutral tones but included bright pops of pink, red and orange across the collection of leotards, tops, leggings and parkas worn by a diverse group of models.

West also announced an upcoming video game called Only Once , which he said was about his late mother Donda West's journey to the gates of heaven.

The show quickly became a top social media trend, as fans tweeted about the collection and the music.

One particular explicit lyric regarding Taylor Swift on new track Famous garnered a strong response from fans as West rapped that he had made the pop star famous, referring to the their infamous 2009 MTV Video Music Awards incident where West interrupted Swift's acceptance speech on stage.

Swift and West buried the hatchet, but fans speculated the new lyrics could incite a feud between the two music stars.

West tweeted on Friday that the lyric was actually Swift's idea and that he had had "a hour long convo with her about the line and she found it funny and gave her blessings".

Also getting in on the action, former drug executive Martin Shkreli tweeted out a letter addressed to West offering to buy The Life of Pablo for $10m so that it would be released solely to him, and kept from the public.

Shkreli is currently being sued over his Wu-Tang album Once Upon A Time in Shaolin, the sole copy of which he bought for $2m.

West has yet to respond to Shkreli.