King Charles’s coronation is fast approaching and millions of people will be deciding how to watch the first ceremony of its kind for 70 years — if they plan to watch at all.
The public appetite for Charles’s big day is not exactly whole-hearted. Recent polling by YouGov showed that most British people are not interested in the event on 6 May, even though many said they will still watch it or take part in the related festivities.
The symbolic religious ceremony, which is being paid for by taxpayers at an unconfirmed cost reported to be in the region of £100m, will take place on at Westminster Abbey in central London.
According to an exclusive survey by Savanta for Yahoo, the nation is pretty split on whether they will be tuning in: with 54% of people saying they will probably watch and 41% unlikely to.
So who are the Brits least likely to tune in to the service?
In terms of the gender divide, it's pretty close with men (49%) less likely to settle down on the sofa compared to women (59%).
From a regional perspective, the polling shows that people in Northern Ireland are the least likely to watch.
Those living in the South East of England are, it appears, bigger royal fans with 62% planning to have the TV on.
Going northwards, the likelihood of viewing the coronation trends down on mainland Britain, reaching just 41% in Scotland. The polling also shows a significant divide among age groups, with only 37% of 18 to 24-year-olds likely to watch.
The majority of all other age groups are more likely to tune in with the highest group being 60% of the over 65s – an indication of just how far the monarchy has to go to successfully engage the younger generation.
Political affiliation also played a part in how people responded, with those who voted for the SNP the least likely to watch Charles and Camilla be crowned, at only 33%.
Conservative voters the largest group saying they were likely to tune in at 72%.
Labour voters were only 46% likely to watch the service, compared to 62% of Liberal Democrat voters who responded to the poll.
When it came to how respondents voted in the 2016 Brexit referendum, the distribution was more evenly split.
Only a difference of 9% could be seen between the likelihood of Leave and Remain voters watching the coronation service: 63% of those respondents who voted to leave were likely to watch, compared to 54% of those who voted to stay in the EU.
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