LadBaby joined by Aled Jones and Tony Mortimer for Walkers Christmas advert
Social media star LadBaby is joined by East 17 star Tony Mortimer and Walking In The Air singer Aled Jones for the Walkers Christmas ad.
The YouTuber made a public request to star in the campaign after he was horrified at the delicate way Mariah Carey ate crisps in last year’s advert, when she performed her festive hit All I Want For Christmas Is You.
LadBaby, real name Mark Hoyle, said he did not think she ate the snack with enough gusto.
He told the PA news agency: “Last year I saw that ad and it was just the way she was eating crisps, she lifted that crisp at the end of the ad and I thought, ‘That is now how you eat crisps!’
“I love crisps and I’ve always loved crisps, and if anything you should be emptying the bag into your mouth, really upending it – you don’t take one out and delicately try it.
“I’ve never seen anyone eat a bag of crisps quite like it!”
LadBaby topped the Christmas singles chart last year with I Love Sausage Rolls, a twist on I Love Rock ‘N’ Roll by Joan Jett.
It follows his 2018 Christmas number one hit We Built This City, an ode to sausage rolls based on Starship’s 1980s glam-rock song.
His advert, A Sausage CaRoll, which will launch on social media, also features Gary Lineker attempting to steal the sausage roll-flavoured crisps and sees LadBaby dressed in a Father Christmas suit decorated with the pastry snack.
He can be seen spinning on a platform with Stay Another Day singer Mortimer, recreating the music video to the festive hit by London boyband East 17.
LadBaby said: “It was so lovely with Tony, he was such a legend. I said, ‘Is this every year for you? Does somebody have you on a revolving dancefloor every year?’, and he said, ‘No, I’ve only been on one twice, the day I did the video and now’.
“I was like, ‘Oh my god! I’m the first person to get on a revolving floor with Tony since that video. This is a life goal!'”
He joked that filming the advert, which also spoofs a scene from Love Actually, with Covid restrictions meant he “couldn’t have loads of diva-ish demands on set”, but added: “With so many restrictions you think it might take away how fun it was going to be but it didn’t, we all had a laugh and it was such a nice experience.”
It was created in partnership with the Trussell Trust, which supports a network of food banks across the UK, and is part of the brand’s pledge to help LadBaby raise more money than ever at Christmas for the charity, in addition to the £1 million support already pledged by the company earlier in the year.
LadBaby said: “It’s the charity that we have supported the last two Christmases with our songs, and even two years ago we could see the problem that was facing the UK with food banks and how many families were relying on them.
“The horrible thing is with the year that we’ve all had it’s so much worse now, even than it was a year ago.
It’s going to be their hardest winter yet. People need to know that those baskets that you see in almost all supermarkets at the checkouts, that is what they are there for and why you should give to them and where they are going to help.”
Hoyle, from Nottingham, found fame blogging about his journey from “lad to dad” after the birth of his two sons with wife Roxanne.
He launched a YouTube channel in 2016 to document the pitfalls of fatherhood.