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Holidaying in the UK can now be more expensive than travelling to many luxury European destinations, research has found.
Staycations have been costing tourists hundreds of pounds more during the pandemic with private accommodation prices rising by an average of 41 per cent.
Those travelling to British seaside towns and countryside retreats have been particularly hit as holiday home owners look to cash in on tourists wanting to avoid restrictions abroad and costly Covid tests.
Seven nights in a top hotel at Lake Garda, Italy — a destination which is a favourite of Hollywood stars Drew Barrymore, Tom Cruise and Bradley Cooper — was almost a quarter of the price of a similar holiday in the Lake District.
Accommodation at the Italian beauty spot cost £631 for two people, while in Lake Windermere it was £2,381, according to consumer group Which?.
In August 2019, a stay in private accommodation in Brighton would have typically cost an average of £109 per night. By comparison, this year the same stay has risen to £206 per night.
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Prices increased in St Ives, Cornwall by 42 per cent, Sidmouth, Devon by 63 per cent, and Lyme Regis in Dorset by 74 per cent, data from AirDNA shows.
Which? found a week in Nice, France, including flights would cost an average of £1,085. This compared to a similar trip to Brighton which would set holidaymakers back £1,131.
Which? travel editor Rory Boland told The Times: “Holidaying at home has always been expensive but the situation has become far worse during the pandemic and it’s no wonder many people have felt priced out of a holiday this year.
“The reasons for these higher prices are complex, but it is hard to avoid the conclusion that some unscrupulous accommodation providers are charging over the odds.”
While prices for private accommodation have increased in other countries too they have not been as dramatic as the UK.
However, it was not all bad news for British tourists.
The consumer group said trips to UK destinations, such as Lake Windermere and Tenby, appeared to be less costly from next summer and more inline with foreign destinations.
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