'Last chance' for Taylor Swift merchandise before Eras Tour Wembley gig as secret pop-up opens in London park

Taylor Swift is due to take over London this weekend with the first of two sets of performances of her sold out Eras Tour at Wembley Stadium. But to make sure fans can secure all the merchandise they want from the pop star, a second, secret pop-up store has been opened in a London park.

The surprise store in Hyde Park will be selling The Eras Tour official merch, and will not be needing tickets for those wanting to grab memorabilia ahead of her gigs. The store will open today, Thursday June 20, and can be found outside the gate to the north end of the BST Hyde Park Festival site.

The closest Tube station is Marble Arch. The store will be open from June 20 through to June 23, from 12pm through to 8pm.

READ MORE: Taylor Swift Eras Tour Wembley Stadium merch price list and what you can get

This will be the same merchandise being sold at the Taylor Swift merchandise megastore at Wembley Stadium, which opened with long queues on Wednesday morning at 10am. On offer at the store are £40 T-Shirts, £65 crew neck jumpers and £70 hoodies.

Cheaper options are a poster for the Eras Tour London, with both the June and August dates on, which costs £15. For the full list of everything you can buy at the Taylor Swift Eras Tour merchandise stores and photos, click here.

Taylor Swift 'superfans' told MyLondon they were very happy with the clothes they'd bought, saying the material was "thin but very soft". This surprise store opens the day before Taylor Swift's first performance at Wembley Stadium on Friday, June 21.

The Love Story singer will take to the stage to perform a more than three-hour show spanning her 11 album career, with hits like Shake It Off and 22 both included on the setlist.

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